went to a baseball game. a few days ago.
dodgers vs the cubs. i went to a game before when i was 12 but it was without framing, as a school trip. overall, i dont remember anything, so i consider this to be my first baseball game
the initial striking was how immersive being in the crowd was.
usually when i saw baseball games, it was in a movie or a tv show. and so, baseball was a backdrop against a larger plot. at first i kept feeling like there was a larger story i was missing; that my attention needed to be elsewhere.
of course there was nothing like that.
a bunch of random things happened, with the jumbotron, with things like air guitar, dancing, kissing. the audience basically entertained themselves through the jumbotron while the players did whatever they did… guess baseball is a slower game so they needed that. but really, the emotional energy in the crowd was nearly overwhelming. i found myself recoiling when they did the wave, or when random shit happened… the audience was totally in it.
i realized then, something very unlike what my 19 year old self would realize, i think, if he were there.
there is nothing horrible at all about baseball games. Absolutely Nothing ™.
so this is why sports fans are sports fans: you have the near immersal of what it means to be in a group, in a community… with the colors and the cheering and the singular mindedness of the crowd. this rabble focus is what so many 19th century philosophers and political thinkers were afraid of; the mob. this is the heart of democracy and fascism rolled all into one. (south park got something right! rabblerabblerabblerabble)
i found myself kind of sickened by it and at the same time, wanting to be part of it… despite the fact that it was so inane, all the actions and the spectacles… arbitrary. random.
what was so jarring in this had alot to do with the advertisements that snuck in. this is our world; where bank of america’s logo was on the jumbotron all the time, and state farm’s logo was on all the tickets… despite this being dodgerland. dodger dogs, dodger water, dodger gear… the other brands, subway and bank of america and state farm… there, almost like part of the infrastructure…. support beams we see, sitting on the bleachers, but we don’t really see. branding to support branding.
not bad perhaps, since everything takes funding… but i think this kind of experience made me feel, wow, this is really leaning dangerously close to the beginning of social engineering… democracy works by appealing to the masses, so complex ideas and policies always need to be distilled to their simplest form for dissemination and emotional reaction. in much the same way, capitalism — marketing of experiences like dinner, or ziplines or sports events also need to be focused to be pleasurable in their specific ways that they are. everything is distilled, made simpler. focused
i see our lives as becoming fuller and fuller, until there’s very little room for us to move without having some business or some experience waiting for us to come in and sit there… that its easier to go to a dating mixer than to the bar, or its easier to do all your banking and credit cards and payments with one financial profile (linked across several or even just one financial institution)… or your medical records will be stored across a national database for instant access. no more having to go through the same proceedural exams once you switch small time dentists or opticians. everything made easy. want disney? go to the disneystore. go to disneyland. want sandwiches? google sandwiches and go to a sandwich shop. have sandwiches 24/7. want philosophy? go to the philosophy factory and download any number of works, that might have taken a PHD 25 years to find and read… you can have it all on your kindle.
this kind of hyper-realism…
this availability of different cultural affects:
apparently tonight william shatner was in the audience somewhere for they did a star trek tribute… during the fireworks display they played was to the music of star trek… movies and tv shows. when they were blowing off fireworks and i was watching young and old take out their cell phones to take pictures and record it… this event was wondrous… a real crowd pleaser. why were they trying so hard?
this notion of enchantment, which was missing from the desperation that arose out of 9/11… has found itself reborn today in momentary displays of immersive experience… ok, sure, there’s nothing really bad about going to see a baseball game and its following fireworks… (except maybe your team losing). but this is the kind of pure, unanalytical, uncritical embracing of patriotism, team spirit, community, crowd-oneness that people are missing… we all are in this together and for a moment, despite being competitors in driving, in jobs, in relationships, in living space with all these angelos, we can all pretend that we belong together and that everything fits in a secular humanism devoid of poverty, suffering and discrimination.
this kind of singularity reminds me of a conversation with some hipsters about books a few nights earlier. rather than lament that no one ever read anymore, we started talking about how people do read, but in different media. i tried to steer the conversation into “the novel started off as a distraction for victorian women on their summer trips (something to do when sitting in the carriage or on a boat)… and ends today as just another source of entertainment (like the long drawnout serial tv dramas like lost or 24)… if we are upset that no one reads anymore, we are probably missing the fact that without the novel as a penultimate art form, no one really processes data in a long drawn out way, for deeper analysis… you don’t get this immediate engagement with tv serials, movies, video games or performance… and following that, do we need the kind of thought that goes into something like moby dick or war and peace?”
no one had any answer that moment. but i think that if we start having our entertainment as immersive singular experiences that exist in “dodgerland” or “when you turn on your xbox and select any video game” … that fragmented disconnected disjointed (ir)relevancy, means that we won’t be able to examine this content without understanding the larger frame its presented in… (since each content will have its own specific logic, like an anime with a ton of characters who behave weirdly but fit together). in other words analysis will be limited to less about what something is, than how it fits in — less what it says than how it functions when placed in the context of a larger whole… in a metaphysical way what “time” it presents in, as it defines its own time and is defined into a time. in a sense, we will have to leave the why to programmers, marketing departments, designers and engineers who create the box, package the content, as they understand how it fits in financially and socially, why people come to it, how they use it, what they are looking for… the only way to engage has to be on a deeper level of abstraction. otherwise, you will a puppet in the system. even while philosophizing, you run around, a rat in a maze of market forces. you are collectively shuffled into traffic, follow the defined paths beaten by urban engineers to maximize efficiency of travel, regulated by invisible giants for a specific purpose… the result of which, is poor design that juxtaposes and fails in most dimensions (lost in traffic, stores isolated and starving, stuck in traffic, accidents, even death); or good design that maximizes its output (easy flow, plenty parking, encouraging you to feel good about buy things you dont need, to a highway that dumps you onto your neighborhood with easy access home to bed).
i think the majority of systems are designed to input-output, they are haecceity oriented; transform one material into another for the purpose of quiddity. it might be information of one type, into another, but the result is nearly always a modularity that interlocks with other modularities… be it a car on the road with other cars, or one web page that functions on most any browser. you can be a unique, but the big system knows you entirely; plays you like a fiddle and when its done with you, you’ll don that solider uniform. your condition may be weird but the health care system has a form for you! its all about the processing. not as an industrial society that used to can fish or make fords on an assembly line; we do this to ourselves now. the rationalization of process invades our subjectivity and cleans it out. even in scifi dystopias of post-armageddon, we still have robot mass murders, insane, inhuman machines that have a system to wipe out the human element.
rationalizations of process and process oriented management (of people, as employees or as customers) is probably the one far reaching mindset that came out of the 20th century…. its also the biggest, most useful and most damning box that we have built for ourselves. as capitalists, we have developed money, at least as students of economy, into a raw unit of social value. in the process of using money as an objective measure to determine the viability and value of pursuing endeavors, we’ve also had to objectify processes so as to track money… so we can further measure the potentiality of any and every course and each level and each intersection, be it in government or business.
as mice in such processes, we are bombarded by a variety of paperwork, forms, meetings, appointments… junctions which administrators and bearucrats alike shuffle us into different hallways, websites, telephone transfers, offices… we are transformed from one client into the next client, and our goals are often sidelined by the process we must endure to reach our goals. the only reprieve from this process must be immersive entertainment, new worlds that we can partake as fully as possibly… with their own logic and their own rules… to be fresh and enchanting, to allow new and better candies… which ironically, sublimates this model of rationalization… single player video games are the most obvious, since there’s a path (or paths), a storyframe the player must masochistically follow to reach the endline. like sade flogging our subjectivity into the perfect worthy superhero who only he can reach the end (and you must be he if you were there for this all). in baseball and other distractions, we have the model which is presented as a series of courses, time for the jumbotron, time for the commercial break, time for the cliffhanger at the end of the season… the better the structure is hidden, the better disney reminds us we aren’t standing in line for hours, the more immersive the experience, the more hidden the process, the more successful the distraction, the purer the aesthetic and the more separate that highpoint emotion is from everything else (to be repeated?).
so when stacking processes, the model of the individual as a free standing spiritual being has to give way to a multi-valent subjectivity… a raw nothingness that is waiting to be transformed into client, or employee, tracked along a series of rationalized tiers (level 1 admin, level 2 senior engineer, platinum card member)… on the producer side we have a series of machinic trees that eat employees and shuffle customers and product like blind jugglers. on the consumer side people are demographized into a crowd of impersonal hunger for particular experiences (a particular sporting team, snowboarding or surfing, the regular motley of a demographic of restaurant, a group tour)… very different from the very personal subjectivity of the “everyman” individual that nearly every main character written since tom jones was approaching the end of the 20th century… (this past naturalistic subjectivity was most visible in mary shelley’s frankenstien, a subjectivity in a non-subject body, the post-human frankenstien!)…
what we are doing is no longer a matter of self improvement, for there is nearly no self. we are regulated into narratives trapped in bodies, with too many properties to count! i am every kind of number to any institution. to find yourself, to look for that center that william wordsworth had when he wrote “Lines written a few miles above Tin Abbey” is impossible today. wordsworth could be whole writing as an upper class poet, lazying in the shade with his sister, but we can only be EAT PRAY LOVE, a series of disconnected, disjointed experiences that are marginalized by the objective processes that dominate our landscape of process oriented institutions., that package experience, package us so many slices of individually wrapped cheese. this post-self is an XML file, a tree crowded with attributes, children and nodes, namespaces needing to populated and defined, attributes that connect only to one or two situations… we are maps that defeat definition, maps that can be read from any dimension but are every shifting and changing in tenor dependent on vector, content and value. you could become any fan at any moment; soak in the media light and follow any event; you can jointly comment on yahoo news, or huffington post or reddit. thats because we are one piece. as individuals on the street we have no connection but our connection is deeper than occupying space. together we create a mindless, headless bastion moving godlessly and clumsily, an orgy of demographics, unified and unpredictable, gobbling up the planet, turning the earth inside out as we stack her guts along as highways, guardrails, airplanes, cell phones, and strip malls, event as we stack her guts on us as an exoskeleton of devices to extend ourselves in invisible social dimensions, to join as a single forge of entertainment and profit maximization.
each layer is different; at each step up the tree or across a branch, we have a different logic, a different department. vast stretches of sociality are the same; paper work, stamps, requisition and cross-benefit analysis, but many areas are radically different; and they may bump into one another like galaxies whose gravitational influence cross-congregate and (dis)assemble like rap and rock or 4chan and minecraft or the colbert report and highschool… but an interesting elucidation for another post.
so yes, this is what i went though while watching the baseball game. dodgers vs cubs. dodgers won, 6 to 1.
