« Posts tagged ramit sethi

rule #1 of business (and life)

Do not try to change people’s behaviors.

(Don’t base your business or inter-personal relationships on trying to get people to change).

Meaning in the Face of Annihilation

A few days ago, I was showing houses to an old friend who is now a client. It was raining and we had passed by a smaller duplex. The pictures on the MLS aren’t the same as seeing the context of the property with your own eyes. After seeing it, he decided he didn’t want to gos in and disturb the people in there. There are better deals around. We were talking about life in general — catching up as it were — since we hadn’t really talked in a long time. In showing houses, you inevitably turn towards the topic of the future. Let’s call this future-talk.

Future-talk is odd, it’s not often grounded in the present even though we talk about the future by way of the things we do during the present. But sometimes it is, and you can see that doesn’t just contain hopes and dreams that people have for the future. The future often also contains a justification of the present (current actions, current statuses &c). The present then, acts like a bridge that links the past and the future… even though it’s really disjunct (the present belongs to neither past nor future). And yet, looking for a home does this past-present-future connection quite well. People who want to buy a home, who have money are serious. It’s not chump change to drop close to half a million… It’s something to want a place to call your own, to START A FAMILY

What people want in a home is about as important as who they are, and what their priorities are. Buying a house, even as an investment, represents a whole-lotta-commitment, (in a Led Zeppelin kind of way) and as old friends we were genuinely interested in what the other was doing. This is the best kind of relationship building anyway, and the best sales people do it well. They are interested and understand their client — at least they can appear to be to the client. And that’s what’s important, to orient yourself. Not just what the inside of the house looks like (which is where most of us see the house anyway)… but also the outside, the kind of neighborhood, the people, the schools, the local businesses, if we can see our parents coming over (or not), or friends… in American Literature, the home is a very important character. It’s kind of like the over-shadow, even if the home is also the town… where someone runs from, or runs to… And in that way it acts much like how God acts for people’s lives. It orients them, it becomes an attractor (or repellent)…

So fast forward a bunch of particulars, when we got back into my car, he asked me if I believed in God.

Now I don’t know what he thinks, and I didn’t ask — but I told him, yes I believe I do. Although if most people ask me if I do, I usually say No because if I say Yes, then I appear to be very misleading. The fact is, what I am thinking of in my head probably in no way resembles what they are thinking of when they mention God..

This needs elaboration so I said very directly, I don’t really believe in the supremacy of a particular entity, per se, at least not one that is separate or dis-contiguous from everything else. I also don’t believe that I am (or that human beings are) central to the workings of the universe or that my actions (or that human actions) have any centrality to what’s actually going on. The universe is indifferent.

My friend then said, Yes, that’s really not in agreement with most people.

I also added I don’t believe that the meaning in my head has any bearing whatsoever on the universe at all. Meaning makes no difference to anyone except myself and vis versa.

A good short article on the uncentrality of Das Sein can be read by Paul Graham. He wrote an essay called See Randomness. I realize now, after I’ve put it in here, that the article itself exists in a vacuum much unlike future-talk and houses but very much like the present. In other words, this article does not attempt to bridge any kind of relationship with a point of view that we are in fact central to the universe, or that the meaning we take for granted is inscripted in the very core of the universe. Rather Graham argues for consideration of alternate understandings of events. He grounds his appeal for personal distance on an evolutionary foundation — that our ‘identity’ of a cohesive, rational self is an indeterminate fiction — that we should not take central our own needs and desires when orienting the ‘meaning’ of the things that happen around us. He would agree with me then, that meaning is the way each of us navigates what would otherwise be ‘randomness’. This meaning is not a universal principle in which our suffering or joy has any bearing in the cogs of the cosmic machine. Our suffering or joy is, rather neutral, much like how chemical reactions are neutral.

Gilles Deleuze in Practical Philosophy wrote very elegantly on this topic. I read his book twice to understand how he dismantles notions of ontology and instead recombines (and yet includes them) from a ground floor up so that they retain their parts, their sums, essences, attributions and conjugations. The first reading only served to confuse me, as the orientation wasn’t around a metaphyics of presence even while he preserves ‘essence’ as a central mode of anchoring meaning. The difference lies in the supposition that essence is constructed as “a relation of reciprocity” even while “Essence — Necessarily constitutes the essence of a thing …, a thing can neither be nor be conceived without, and vise versa, what can neither be conceived without the thing” (64). See how Deleuze has his cake and eats it too? Essence is the thing and the thing, essence. Likewise, what overrides the interactions of what we would understand both in a physical and a mental way is abstracted as a neturality of the interplay of relations — the exposition of Spinozan Ethics — without consciousness as being at all primary. In fact, it’s closer to epiphenomenalism if anything, although what Deleuze does does not push a metaphysics of presence of anything, nor does it sustain that heavy mutuality of dualism…

When a body ‘encounters’ another body, or an idea another idea, it happens that the two relations sometimes combine to form a more powerful whole, and sometimes one decomposes the other, destroying the cohesion of its parts. This is what is prodigious in the body and the mind alike, these sets of living parts that enter into composition with and decompose one another according to complex laws. The order of causes is therefore an order of composition and decomposition of relations, which infinitely affects all of nature. But as conscious beings, we ever apprehend anything but the effects of these compositions and decompositions: we experience joy when a body encounters ours and enters into composition with it, and sadness when, on the contrary, a body or an idea threaten our own coherence. [. . .] In short, the conditions under which we know things and are conscious of ourselves condemn us to have only inadequate ideas, ideas that are confused and mutilated, effects separated from their real causes. That is why it is scarcely possible to think that little children are happy, or that the first man was perfect: ignorant of causes and natures, reduced to the consciousness of events, condemned to undergo effects, they are slaves of everything, anxious and unhappy, in proportion to their imperfection. (19)

I believe that to most people who would orient themselves (or at least humanity) in the universe, and understand that there is an intrinsic place for them, for an I to wait and stand in luxury, as the children of the universe — either in this life or the next. I suspect that many of us feel (even if we know otherwise) that we are some how important — or that we are somehow deserving of all good things. So many of us, after Deleuze’s reading may feel that this point of view is horrible burden. Without that grounding of I or even God, there is no reason for anyone to behave or be good. Without God, many would insist that we get ultimate freedom but you also get ultimate responsibility. The universe won’t take care to preserve you, or transmogrify you based on karma… It is as though, without a direct core to the center of the universe, we should all eat each other and be terrified that others can do to us as they will.

Many thinkers and writers have written that exposure to the Scared Other, Big Other, the Eagle are all terrifying experiences that would destroy small others like ourselves. To experience God, as it were, is to become annihilated. I don’t believe this to be the case though. Yitz Jacob who ponders the mystic musings in the Jewish tradition has a particularly applicable story here about one’s relation with the Sacred Other on Heaven and on Earth. The point of the story then, I think, has to do with being able to relate to HaShem, which is easy in Heaven but not so much on Earth. While being stifled on a “Heaven that sees all” makes much sense to me, the radical view that our essentiality is not at all cohesive (that we disintegrate) when faced with the Cohesion of the Almighty jumps too far. Now, Jacob does not claim we disintegrate in his blog post, but he does note that when in Heaven, everything is visible — by this, I took it to mean that HaShem is visible too. And if God is apparent then it also becomes very apparent what we should do. This doesn’t necessarily mean we don’t exist in Heaven, but it does mean that we lose our free will.

I am not so sure that is the case. After all, should not the Cohesion of the Almighty must in fact include the cohesion of all our little partial essentialities as well? So it’s not so much that without God we get everything. Rather, it’s with God that everything is allowed.

Fyodor Dostoevsky in The Brothers Karamazov explores this topic through Ivan Karamazov — this is related to Ivan’s struggle. The brunt of it is that only with God can we have anything — only with God is everything allowed. The naked weight is that God is necessary — He does define for us what is allowed, but only because without God we would be an indistinguishable mass from everything else. Ivan, ever so rational, insists on the sheer the perversity of human beings that the Devil is made from Man’s image even though a God may or may not exist. I don’t know who Dostoevsky found inspirational enough to create a character like Ivan from, but I do feel that Ivan is under-developed. Ivan’s main source of torture is that he isn’t sure if there is a God or not — he seems to think there isn’t actually a God because of the vast cruelties that people play on one another — because bad people get away with so much! Ivan is getting two things confused though. Ivan continues to serve in a religious institution, so not believing in God is a terrible burden for him. Nonetheless Ivan sees the reasoning for expressing a belief in God — unity and singularity in the physical sense, not withstanding, but also for human society. People need God. People need to be put into their place — his poem ‘The Grand Inquisitor’ uses the tools of the Devil to do the work of God. And it’s through the Devil that the goodness of God can become apparent… that we then can see that we do have a choice. God becomes then, a field that anchors it all, Devil, God, everything. This field contains everything actual and anything possible — while containing an inscripted navigation as to what is good and right for people.

So to go back to Deleuze, what is right and good for people as a society is what mutually increases their power — what allows them to coexist in harmony. It is of no small coincidence then, that this relationship is much like the Cohesion of the Almighty. On the one hand, the big picture is necessary — for us to be one, but to ride upon the Law and live it to its fullest extent would force us to lose our ability to have freedom. To use Jacob’s parable, the Earth is curved so we can’t tell what’s all around us — so we can do what we like, in a limited scope — even if it is to make mistakes. It’s only in the firmament where we can see all around, and experience the full blunt of it. Keeping the big picture in mind is difficult — as material creatures we are made to get what we can now, enjoy ourselves and satisfy immediate urges. Why wait? We don’t know what will happen to us next! So we end up with conflicting behavior that satisfies one aspect of our person but not another or we short ourselves in the long run for short term gain… and where does meaning fit into this?

Meaning fits into everything as the justifications, explanations, short-circuits in our daily lives that smoothen over the otherwise random assortment of information that would bombard us, distract us, vex us or otherwise provoke perhaps too much uncertainty in our lives. If we were terribly uncertain, it’s doubtful we would ever have children, or ever buy a house, or ever do anything. If we didn’t think we could finish what we wanted to do then most of us would probably never do it. I believe meaning is the tactical moves that assure us coherency in our personal internal lives.

In other words, meaning isn’t the inner workings of physics or math, or biology. The knowledge of science explores actual relations, insofar as we can test them. But that’s not meaningful. Rocks are not meaningful. Plants are not meaningful. Being alive is not meaningful. Being alive is biological. Evolution is not meaningful. The movie A Serious Man, one of my favorite movies, explores this issue. Larry Gopnik understands the math that he teaches in his class but he does not understand the story behind Schrödinger’s cat. He is always caught up in a series of diversions, wondering what the ‘truth’ behind any event is. Knowing or not knowing the truth is not important — the Coen brothers continually sink us into ambiguity, delay our reception of what anyone actually means or the actual intent of any character’s action. Gopnik then gets caught up in how that ‘truth’ of anything is both hidden and not at all meaningful. He can’t ever decide what he wants because he thinks he needs to know ‘what the intent of everything’ must be before he can figure out what he should want. It drives him to the brink, where he comes speechless, and only stares ahead.

This is very much the serious philosopher’s problem is. We think that the universe should somehow have a place for us, that what we want should somehow be apparent to us, written for us in the stars, in our surroundings, in life. We may come some day to understand how life works, how to stop death, how to create beauty and art — these things may become possible through science. But that kind of knowledge isn’t meaningful because it won’t tell us how to live or deal with all things personal.

This means then, that meaning is not universal. Meaningfulness is for US… each of us… independent of one another. It makes sense then, that our mental worlds are coexistent but also incompossible — that a gull of incommensurable, indefinite and indeterminate difference separates one mind from another … and that we aren’t privy to one another’s minds… even if we are all ‘made the same way’. We aren’t made to read each other’s minds. It would be bad for us if everyone else could read our mind… because we would be manipulated and abused. Our individual survival would be uncertain… yet ironically, as humans we are incredibly social and we DO need each other. Together we are strong. Under an Almighty, we are all the more Mighty. As a society, we do need those ‘universal’ inscriptions that having a God would define for us. It’s just that, while there is always a Big Other in any human culture who judges each of us small others (even if it is a reciprocity such as the Asian notion of ‘face’) only the Judeo-Christian-Islam traditions so directly gave Him a Voice, or should I say, the Word. And it seems that traditions in this tradition, such as Protestants, so individuated this Word so that it wasn’t a complex system like Confucianism or the Hindi-castes, but rather it was tied to a single soul, for each of us, waiting for us to become ripe, to gain awareness of it.

And that’s where I can’t follow. Personally, that’s too much like a road written in the firmament (although to some it isn’t…). To project such a path seems to me to prompt a kind of Lacanian hysteria — much like Star Trek — we would zip around the universe looking for something but not knowing what. On the one hand then, Protestants, especially Puritans, have a very dour outlook. They are serious. And now, we get to the most deadly of future-talks. After all, everything, all responsibility for their own relationship with God rests on their shoulders. What about their past? Their present? Their future? It’s all written in the sky. Without that relationship with God, there can only be nothing. But now that I wrote this, I don’t think that responsibility rests only with Puritans… In any group, understanding how responsibility is divided is important; be it on an individual, a family or a collective of some sort, any group needs its members to be responsive in a way that is coherent. I suppose though, by separating any kind of Word from meaning means I am writing this entry as a philosophical dead-end. There is neither impetus nor universal appeal because this kind of meaning is too individual. (It is, after all, one philosopher can hardly talk to another!) Nonetheless, what I have put here works for me (at least now)… although it is written mostly as a universal statement about human kind.

Perhaps ironically, as such a ‘universal’ statement, it must encapsulate an unnavigable void and include other minds… even though this statement most likely, is not meaningful for you.

Yet at the same time, it becomes a very special thing, when a home speaks to you about your future.

on Testing IRL

So I did join Ramit Sethi’s earn1k insider’s list.

It’s quite interesting to note how often he responds to objects and naysayers about his product. Of course he’s right — if you can’t spare 30 minutes from your day to save you potentially hours then you’re wasting time by even considering throwing 1k into a program on how to improve… (business practice, marketing, negotiation skills…). Most of his regular emails seem composed of this kind of hustle, to urge people to get off their butts and refuse mediocrity.

This is good because often many of my closest friends, while all intelligent and capable, do not invest their time into activities that will benefit them in the long run. Video games are the best time-waster. You spend 40 or 60 bucks to buy a game and then spend the next week or two playing it and beating it. It’s good to spend 12 hours, say on Ico or 115 hours on GTA4 and then go to bed at night feeling like you’ve made progress. You have made progress. It’s just not applicable to life. It’s the same thing with wildly successful multi-player games like Left 4 Dead, Battle Field 2142 or Call of Duty 4. Yes I’ve played most of these games (except Ico). And I’ve not beaten a single one of them. But the online games are especially trying because you do cooperate with other people, or play against them, and you get players who take them way too seriously. Any sense of accomplishment from a video game is real — even if the accomplishment and the work never fully or even partially translate into a real life benefit. Unlike say, climbing a corporate ladder or learning a new trade… So the email urging is good. People are hooked in some sense, many many people. And it’s good to call people out — the ones who would set goals for themselves but never follow through… because the goals are only there for them to remind themselves that they aren’t as loserly as anyone else… (I find that so annoying, to have a ‘serious’ conversation with someone who believes they will do something but never do it!) So I do agree with Ramit on this.

But at the same time it’s freak’n annoying. I didn’t realize that reading his emails would mean that I would get badgered into doing whatever he wanted me to do. Taking action right away, or at least within a reasonable time frame. That’s okay though, because if it’s annoying enough I could always unsubscribe. But I won’t because I do find value in what he says, even if most of his emails is him responding to whining (he must get alot of people who reply with whining).

Anyway, I’m starting to ramble but I did look at Ramit’s offering of a 60 minute interview with Tim Ferris on the subject of testing. They are about the same age I am, and they speak of testing as Testing. I listened to the interview while I was writing some database code for MySql and while answering some emails on a Saturday afternoon. The subject of testing is interesting, although I kind of wished they had set the foundation for it better.

In my work-life I don’t have much guidance as to how to go about conducting business. Since my services are relatively new on the market (as a niche business), testing is necessary for me. So some areas in which testing apply are in a networking situation, saying different things for the breakfast 30 second microphone time — is useful. Trying out different pricing, and trying to see what fits best is another thing I’ve done. Asking customers and potential clients how we may better service their needs, also works. Ferris had some interesting and useful comments about testing (for instance don’t test when the risk is too high). Perhaps I am too new to Ramit’s blog — because I am not certain what the context is for testing. For instance, when is it good to test? The interview seems to conclude that testing is always good — when the risks are not too high. I guess this is alright, but I think at some point, testing becomes trolling. In real life or online.

How do you know what to test? Going back to the video game scenario, people ‘test’ the rules in video games all the time. For instance, in the original Battlefield 1942 people learned that they can put the engineer bombs into a jeep and drive it into a tank, effectively destroying the tank with a car bomb. That’s testing but the rewards are so low… and transitory. Owning on an online server might be great if you are 14, but it’s less relevant if you’re 25 or even 35… Social ‘situations’ online such as on discussion forum don’t seem like a good place to ‘test’ although asking people their opinions on things is less a test than just surveying… (this is where I disagree with their notion of testing, although its vaguely applicable). If anything, determining when to test seems like a matter of boredom or curiosity. Ultimately, doing website SEO requires some kind of testing — to find out one’s target market or to find out which words are the ones which best attract customer dollars (if it is indeed that kind of website). So testing as an effective activity really depends on the context of what’s really at stake. When does testing become less effective and more about provoking people for whatever reaction they get?

If anything, the most useful point about testing is more about how to determine when we need to test something. It’s obvious when we aren’t getting results at all or if we don’t have enough information to make a decision that we need to expand out knowledge base. The best way to do that is to test new situations. But it becomes less obvious if we are succeeding that we need to test if we are to maximize or improve what we want to do. Life is (often but not always) about learning new things. If we are complacent, satisfied with what we have, or afraid of losing — then testing becomes less important. Likewise, how we can step outside of our normal processes and conceive of a new way of doing things — paradigm shift or whatever you want to call it — is a completely different topic in itself, one that has had many many books written about it. In fact, such a level of creative-stepping-outside-of-the-proverbial-box is the wet dream of many many scientists, writers, managers, marketers, CEOs… and of course all those really smart finance people who create new finance instruments for investors all the time.

So figuring out how to test or construct new paradigms or ‘scripts’ as Ramit calls them, may be beyond the scope of this entry, even if that’s what I’m talking about. In fact, the other side of testing is the purpose of testing — at least in business — and that’s INNOVATION.

Recently Harvard Business Review Blogs have got some interesting thoughts on INNOVATION. Two of the three articles they have relate to the topic of testing. For instance, Quicky is an open-source model for product innovation, created by users to try and make better products. In essence, the users themselves were suggesting what they would like to buy. That certainly circumvents normal business ‘testing’. Of greater relevance, though, is this entry on Google’s attempt at being innovative — which basically could be resolved if Google were to test its innovations before committing to creating them. This is a clear case where testing is necessary.

In general, testing isn’t just about originating a new idea and seeing if it will fly, it’s about interacting in the field of interest — succeeding where you want to succeed and trying new things to mark out territory for proposed behavior.

On this vein, it may be of greater interest to introduce someone who has built a career off of testing (social boundaries) — and then publicizing it for all to gawk at… Would Ramit interview Tucker Max about testing and how he determines what next to test or how he goes about ‘testing’? (Who knows, maybe he already has! I just started reading the Ramit’s blog, but I don’t read Tucker’s…)

*note, bringing up the two of them yet again seems kind of nefarious, or atleast it feels that way to me, but I think relevant because their models of interaction seem so similar… it may be interesting to see if Tucker Max can engage on the level of discourse Ramit seems so bent on focusing… and what he might be able to say… if it would even be relevant at all. It is of note though that Ramit did mention pick up artists I haven’t listened to this pod cast, but I did read the entry. Ramit’s main criticism about PUA is that it’s more about scoring than less about personal self-development… I don’t know… do you think Tucker Max is about personal self-development? It seems to me that he is about some kind of development… although it’s quite unclear what.

On Effort and Success

Under some small convincing (and it was small) a dear friend of mine convinced me that I should email Ramit Sethi and see if he could not help me with my 2011 new years goals.

To set the record straight, I don’t have resolutions. Resolutions are stupid. Resolutions have the unspoken implication that we have been doing something wrong all along and that we need to reform. Sometimes in majorly dramatic ways. And human beings are not that great at suddenly changing habits. Habits are what make us who we are; since we can’t think or react to everything with our full attention. Habits are what allow a virtuoso pianist to excel with seemingly impossible pieces but it’s also what causes any other pianist to fail (the hundreds and thousands of times they try to tackle that same piece).

Plus the majority of resolutions are vague. Vagueness does not lend itself to developing a plan or a metric on how to achieve something. And the achieving of that something is what we want to do. So be concrete and have a plan.

So instead of resolutions I have goals. Goals are great. I do have them. One of them is to get out of debt. I am in debt because 2010 has been a bad year for me, financially. I spent too much money trying to patch a dying relationship, for much of 2010 and while I was doing that I also neglected my work and my business. As a result I didn’t exactly make very much. In theory I should have even still, made out okay, but like I said I spent too much. And it’s not like the money is the issue; it’s what I did with the money… trying to find new things for us to do together… But more on that some other time.

Back to Ramit Sethi. In case you don’t know who he is, he is you should check this out: Ramit Sethi I haven’t read all of his things or perused the amazing amount of content online surrounding him but I have a great deal of respect for what he’s done. Since he asked for each of us to include as much detail as possible, I took about two hours in the course of working on other things at work to craft a careful email. I tried not to include too much detail. But since the business I have is a particularly odd one, I felt I needed to explain some of the background involved. If he gave a suggestion that I had already tried that would be useless. So I tried to give as much detail as I thought he might need.

I had an idea of what he would say though. So I have included the dialogue below.

In case you are wondering, I’ve given much thought about whether to post or not…. I decided why not. It’s not offensive. And there’s something to be learned from it. I could learn from this. So here goes:

I said:

Hello Ramit,

My cousin, who reads your blog, has convinced me to write this email and explore this opportunity. First off, just a little background — I have read and enjoyed your book I Will Teach You to be Rich and I have watched quite a few of your videos on youtube. I find what you have to say to be interesting and I have an idea of what you might say in response to this email — but of course I have no idea what you will actually say.

I would like to sign up for your earn1k.com but I do not have 1k as I am currently in debt due to trying to finance a failed relationship. I am attempting to get my personal finances in order but as of yet have not made enough to get out of debt.

The biggest goal I have for 2011 involves a company I run with a partner of mine called Yours Truly Accessibility. We would like for this company to be profitable. My goal for 2011 is to get YTA into the green. Currently it is in the red (because of taxes) but was in the black for much of 2010. If anything, we need to work on our marketing. Can you give some suggestions as to what we should or should not look further into? But before you can address that, I think I need to give you some background on our unique company.

Company Background
This is a small company that offers consultation to businesses for compliance with State and Federal laws for disability access. Basically any place that is open to the public and accepts public funds needs to comply otherwise they could be sued for an act of discrimination under the Federal and California Civil Code. With this comes a maximum of $4,000.00 of damages per instance. Given the complexity of the California Building Code (CBC) and the Federal Civil Code (Americans with Disabilities Act 1990 and 2010, Americans with Disabilities Act Accessibility Guidelines 2004, Architectural Barriers Act 1968, and so on) businesses need experienced professionals who are experts in this very narrow field in order to successfully navigate these compliance laws. Most businesses, and architects do not realize this until they are sued. Overwhelmingly architects will claim they don’t need us because they are already experts. But they do need us, and in conversation I can catch many of them saying things that are just untrue. I don’t want to offend any of them, but it seems that their license gets in the way of their ability to acknowledge what they do or do not know. Attorneys, of course, love us.

Without getting too detailed, there are several external factors that structure our niche:
Neither the legal profession nor the construction and design industry covers this field. The CBC is under the purview of architects and contractors but they know nothing about the Civil Code. The California Civil Code and the Federal Civil Code are legal areas but the determination of compliance is measured in the building code, something attorneys know nothing about.
Local enforcement agencies like the county and city building department are state entities and do not have jurisdiction or responsibility to enforce Federal Civil Code. At various points the CBC portion of access conflicts with the ADA.
While this area is beginning to become more noticed by many struggling architects and contractors, they still lack the experience — the many years and thousands of sites that I have inspected, consulted in and been an expert witness for. Most of this experience was done under a different company, so I do not have working relations with those schools, cities and businesses.

Marketing
I think this is enough background here. We do have working relations with a Disabled Rights Non-profit but our main marketing approach is to network with the existing business community through local Chambers of Commerce and bar associations. Our greatest sources for referrals are attorneys. In order to be a better resource for attorneys and businesses, we started to give MCLE seminars and free informative ADA seminars to Chambers of Commerce starting in 2009. We also have maintained a blog on accessibility and have done some youtube videos in which we give out general tips.

We have had some success through these avenues, it takes such a long time to contact the people in charge and have them host it. We don’t want to host the seminar ourselves because of the cost involved. Going through existing organizations with existing members would guarantee us a better turn-out.

As of yet, there isn’t much competition as most businesses do not know that we even exist. Most businesses are apathetic unless the business owners become frightened of being sued or are already sued. Ideally, we would like businesses to hire us before they are sued as after they are sued they still need to hire us anyway (and pay for the lawsuit and/or the settlement). I don’t think the goal to becoming profitable is to charge more. If we were busy that would be fine, but as it is, businesses are not forthcoming because accessibility is viewed as damage control. Providing access is important but it’s not urgent. Many businesses take the unethical attitude that “yes, we are not in compliance but we are going to wait to be sued before we do anything.” Furthermore, small businesses have very tight margins. They require a great deal of time and hand-holding. I would rather not run a company where we do work once and then forgo future service, but I also don’t want the mom and pop shops to keep calling about every little issue several months after we’ve done work for them. Perhaps we need to find a third purely marketing individual?

What we have started to do this year was to call every single Chamber of Commerce we could find, and offer them a free ADA seminar to be set at a date of their choosing for 2011. As this is a recent endeavor, we have yet to see how well Chambers respond. At first talk, most Chambers seem apathetic. A few Chambers are angry and don’t want our help. The Chambers most eager for us to give a talk to their members are ones in which many of their members have been sued. If Chambers host us for a talk, they will inevitably look better to their members (as trying to help)… and it’s not like they can turn to anyone else to speak, as there isn’t anyone else in Los Angeles that can offer the level of expertise that we do. I do intend to aggressively follow up with every Chamber until they give me a resounding “NO”. Beyond performing public speaking engagements and following up with the Chambers which would like for us to help them, is there any other kind of avenue that you think we should be pursuing?

I realize this is fairly long — but I did want it to be brief. There are some long term goals we want to implement and are in the process of implementing but those are at least a year or half a year off. In the meanwhile, short term survival is really very important. Should you need any more information, please let me know.

I thank you for your time and your open invitation.
Looking forward to your correspondence

Best Regards


Alex Lee

His reply was almost instantaneous. I drove home and when I got home he had already replied. He said:

Sorry, this is really long. Do you have 1 question for me?

I had a sinking feeling, but thought I should do as he said. (After all, it is insanely long). I said:

How can I market our inspections to businesses better?

He replied with:

i cover this in my Earn1k course (earn1k.com)

you can also get jay abraham’s book, getting more out of all you’ve got

All in all, a disappointing exchange. Maybe he’s swamped with emails, I can get that. And I see what he’s doing. By asking for questions he’s doing research on his readership. He’s taking notes on where he can help the most people, and find out how to satisfy his readers. That’s cool, but in answering him, I gave him a genuine response that took a bit of effort. Or maybe I misunderstood his request for a question and asked the wrong kind of question.

Now, I understand you can’t get anything for free but here is the deal: He’s done plenty of work building up his clientile, his readership. He’s put in hours and hours of thought. He’s helped plenty of people. He’s been on TV. I’m sure he must feel that he has plenty of cred. I mean, credit. He’s built up his reputation. But in asking for 1k he’s changed the nature of the game. Asking for $10 for a book is one thing, but 1k is alot of money. If anything he should value my 1k more than I do, which means giving a little bit more to earn that trust so that I part with it. If he feels that he’s earned it, then well, from this entry it’s obvious that he hasn’t earned it from me (although I am sure he’s earned it may times over for other people).

After all, I have no idea what his earn1k program would do or if it’s scammy. It feels scammy. But I am not willing to take that risk at all. Now I am even less willing to take it.

I do wish him well, and he is young and smart. I am sure if the earn1k program doesn’t take off, he’ll find some way to recover. But conversely I do have a feeling it will take off… though there are no secrets to success. Just mindfulness and hardwork.

A different good friend of mine made the observation ‘ppl don’t win the lottery twice. people seem to think that if they got it once that they can easily get it again.’ Now of course Ramit has worked hard for what he’s got. He’s put in ALOT of man hours. But a large part of that involves meeting the right people, talking and learning from the right people, and learning the right lessons at the right time. You can be sure that for ever Ramit Sethi who is a successful blogger and writer there are tons more who work just as hard but don’t have nearly the same success for whatever reason. It may be time and place, it may be the influence of those around them. It may be them. Who knows, if we knew what the secret of success is, we would all be successful.

I understand the concept of success relies strongly on the concept of failure. (But not necessarily)… And those are all just concepts. Is it possible for everyone to be successful? In theory yes. Ramit in his book I Teach You to be Rich defines success not as money but as being able to do what you love. Part of that means allocating your resources (time and money) to the things that you love and not to the things that you don’t… but also to pay good attention to set up structures and habits for the things you don’t love so you can maintain those necessary ‘boring activities’ going (my words not necessarily his) so that we can continue to maintain our relative lifestyles.

I agree whole heartedly with that. I also liked his book so much I bought two copies and gave both out as Christmas presents for the end of 2010.

So that’s it. I am up to 1033 words at the time of this writing (atleast in this edit), and still going. And no, this is my blog ‘space’ and I will ramble as much as I like. Should I narrow this post down to one sentence?

NEVER TAKE YOUR SUCCESS AS A SIGN THAT YOU’VE MADE IT. DON’T COMPROMISE, PUT FORTH YOUR BEST EFFORT, AS ALWAYS.

The game changes with each plateau we hit, and the hill gets steeper. We have to build on our past success not ride on it. Anyway, this entry is mainly for my own notes. I am sure that I will need to be reminded over and over of the above, as time goes on… Unfortunately, sometimes when we (as individuals and as a people) get that taste of blissful happiness, we can forget to be our good selves and just get plain fucking stupid, and greedy. All relationships included, even the ones we don’t have.